Over 14 years experience in digital product design.
Beginning my career in 1996, as a practitioner in web design and development, I learned digital from the bottom-up- from coding to graphic design production. Over the years, I've moved into more strategic and creative roles as an information architect and user experience lead for some of London's top agencies, most recently as Head of Information Architecture at Agency.com. Since relaunching a VC-backed social networking site as Director of Product Design - I've thought of myself as a digital product designer, with the knowledge and experience to bring a holistic approach to all components of a project.
A customer focus and a user-centred design approach informs my process. However, at the end of an engagement I am responsible for delivering a product that will succeed on its own merits. The proof is in the product- the test is whether the end customer adopts/buys/uses it- not how clever the process was that led to its creation.
Below are some links to more detailed information about my experience.
Talk to me. I'm always up for a coffee and a chat about an interesting project.
